Promobile launches Apple Ads automation platform for app teams

Promobile has launched a SaaS platform to help app businesses manage Apple Ads campaigns, automate routine optimization and connect ad spend to subscription revenue. The product targets app owners, subscription businesses, studios, agencies and user acquisition teams that need to scale campaigns across keywords, countries and apps.

Why it matters: - Promobile is built to help app marketers spend less time on manual Apple Ads management and more time on strategy. - The platform links acquisition decisions to subscription revenue, which can help teams optimize for customer value instead of installs alone. - The product is aimed at businesses that are scaling across multiple apps, countries and campaigns.

What happened: - Promobile launched a SaaS platform for Apple Ads campaign management. - The platform centralizes campaign operations, automates routine work and brings performance data into one place. - The product is designed for app owners, subscription businesses, studios, agencies and user acquisition teams. - Promobile said the platform is available for $149 per month plus 2% of ad spend, with all features included and lower rates as spending grows. - More information is available on the company's website.

The details: - Each keyword can run in its own campaign, with separate bids, budgets and performance data. - Campaigns can run across all countries at once or be automatically split into one campaign per country. - Subscription revenue and cohort performance can be tracked for up to 370 days. - Automated rules can handle recurring bid and budget decisions without daily oversight. - Built-in limits can stop a rule from overspending before it goes too far. - Subscription data can guide bidding toward the revenue a customer generates over time. - Campaign setups and changes can be applied in bulk across countries and apps. - The platform is built by MAS & Co LLC, a remote-first team based in Yerevan, Armenia, with members across Armenia, Georgia, Argentina and the EU. - Promobile is not affiliated with or endorsed by Apple Inc.

Between the lines: - The launch reflects growing demand for Apple Ads tools that tie media buying to downstream revenue, not just acquisition volume. - The emphasis on automation and bulk management suggests the platform is meant for teams running larger app portfolios or operating across multiple markets. - Promobile is positioning itself as a specialized alternative for subscription-heavy businesses that need longer attribution windows and cohort visibility.

What's next: - Promobile said it is expanding its bidding capabilities to give businesses more ways to optimize Apple Ads around the value generated by acquired customers. - The platform plans a dry-run feature that will test new campaigns against past performance before launch. - Promobile also plans tROAS and Ramp-Up tools that will let new campaigns target revenue from day one, with bids adjusting automatically toward that goal.